Learn the differences between 0P, 1P, 2P, and 3P data - and how they are monetized.

Data monetization is becoming an increasingly popular strategy for companies to generate additional revenue streams. By collecting and...

Copper & Stamps Loyalty rewards programs have been around for centuries, with the earliest record dating back to the late 18th century,...

Data brokerage refers to the business of buying and selling personal information collected from various sources, including social media...

In today's digital age, businesses can utilize the vast amounts of data they collect and generate to create new revenue streams, develop...